Today at Curvy Con in New York, JCPenney launched a powerful video centering around body-positivity to show women all-over the world that no one should ever be defined by their size. Watch the video and be part of the conversation using the hashtag #HereIAm.

JCP is launching its first-ever private brand designed exclusively for the plus-size woman called Boutique+™Boutique+ is a plus-size lifestyle collection created for the fashion conscious millennial shopper. The brand was conceived by a dedicated team of design, trend and product experts whose focus is to ensure the looks of Boutique+ complement a curvier shape. Boutique+ size range: 0x-4x and 16W-30W in stores and online.  (Up to 5x is available online). Plus-size women have a “trifecta of primary apparel needs” which are style, fit and price. Very few retailers have been able to meet all three needs effectively. With the introduction of Boutique+, JCPenney is offering a brand that meets all three needs giving her a brand that’s worth her time and effort. 

This video is so important because it emphasizes that every woman deserves to be beautiful no matter their body type. Body positivity is for ALL bodies and self love never goes out of style.


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